Being unemployed is one of the worst dilemmas a person can face – it brings up the most damaging emotions we have . . . fear, loss, hate, dread, panic, diminished self respect, and we could go on and on. In addition to losing their job, many are on the verge of losing their biggest investment – their home. 

 

The unemployed need some kind of hope to bring them through this period of their lives. Right now, as we look at the state of our economy, it’s not very encouraging, and it could be several years before we have a healthy and robust economy again. They need to find something that can quickly bring money into their lives. 

 

What if there was some way these people could, for a very small initial investment, replace their employment income? There is a way, and it’s called gifting or peer-to-peer wealth building.

 

First let me tell you some of the reasons why gifting is such a great activity for anyone who is unemployed.

1. People need money NOW. They don’t have time to build a huge downline (network marketing) before a reasonable amount of money can be received.
2. You can start receiving money almost immediately in a well functioning gifting program.
3. There is a small one-time investment required to get into a good program, and it is flexible. No monthly subscription fees, no need to dip into one’s savings.
4. The unemployed have eight free hours a day, or the equivalent of the time their previous job required (plus the time spent commuting), to spend developing a new business for themselves.
5. Unemployed people usually know others who are unemployed and could use help.

 

Now, before we go on to talk about what elements are involved in a good gifting program, it must be understood that there is effort involved, and one should never get involved in any program unless they are willing to invest the time and effort that is needed to be successful . . . it’s no different than any other activity where monetary compensation is involved. The difference is that the payout comes much more quickly in a gifting program.

 

A legitimate gifting program can be very beneficial for anyone, whether they need money to pay their bills or if they simply want to increase their nest egg. I know of one gifting program that has been operating for more than seven years, has around 300,000 members, has put a half billion dollars in the members’ pockets and operates in more than 60 countries. Not bad for an activity that requires a one-time, out-of-pocket investment and can be done out of the home.

 

There are many who think gifting is an illegal activity and a pyramid scheme. This is not true. The gifting rules for the United States can be found in the IRS TAX CODE, Title 26, Sections 2501-2504 and 2511.  There are, however, gifting programs that operate illegally just like other scam programs. However, they are short lived and collapse pretty quickly on their own or are shut down by authorities.

 

These are some things that should raise the red flag when looking into gifting programs.

1. There is company ownership.
2. It is not treated as a private activity and is blatantly advertised as a business.
3. The money is funneled to the top of a "pyramid" where only the owners make money and the activity of the members is strictly to recruit people.

 

The activity of a well-designed gifting program is by invitation only. It is composed of like-minded people who willingly give and receive gifts of money. There is no company ownership, and all gifts of money are distributed to the members . . . 100% in, 100% out. A good program should provide members with their own website to use as a presentation tool and should include a well functioning back office to track and accommodate the giving and receiving of monies. This is usually funded by a small subscription fee.

 

A typical gifting program is based on a "1 Up" system. There are variations; however, this system is the most common.

 

To make this easy to understand, let’s say you are a member of a gifting activity. You have invited two people (we’ll call them Bob and Mary) to join you, and Bob and Mary each invited two people to join them. You now have six members in your group.

 

Let’s say you all made pledges of $100. The 1 Up system is designed so the pledges of Bob and Mary go to the person who invited you. The pledges of Bob’s two people and Mary’s two people would be received by you – you have now received $400 and pledged $100. At this time you would take $100 of the $400 you received and pledge again to keep yourself active in the system and ready to receive again. You would then have $300 remaining, and that would be yours to keep.

 

You can invite as many people as you like into a gifting program and keep pledging and receiving time and time again. There may also be a tax benefit in gifting. Since the taxes on the gift have already been paid by the pledgor, many times it is not required to be included in the gross income of the recipient and taxed again. But, check with your accountant just to be sure your situation isn’t different.

 

Since gifting is such a quick way to bring money in, I predict it will become one of the most popular home-based business activities.

 

 

To learn more about gifting programs and how you can get involved, contact Swanie Brandt directly at swanie@powerimage.com, or you can visit www.powerimage.com/g1g4.

 

Swanie Brandt has been involved in the network marketing industry for more than 8 years and has extensive experience and knowledge in getting past the network marketing “hype” and focusing on achieving success. Her primary goal is helping people succeed in the network marketing industry so they can attain the dreams they envision.

Finding the right business for you. Some of you may know exactly what kind of business you want to start, or you may have already started it. Others may have an intense desire to start a business, but they don’t know what type of business. Deciding what your business will be is a critical step in your journey to business and financial success.

To begin, take a piece of paper, a pen or pencil, or open a word processing document and start listing all or your skills and talents. What are you good at? What do you enjoy doing? What skills have you learned throughout your life? And most importantly, what are your passions?

It is important to be objective because often we don’t give ourselves credit for the skills and talents we have. We just assume that if we can do it everyone can. That is definitely not the case. If you are having problems doing this ask family members, coworkers or friends to tell you what your skills and talents are. We are seen much differently by others than we see ourselves.

Once you have determined what your strengths are, it is important to truthfully identify your weaknesses. We all hate to admit we are not good at something, but when it comes to running a business, it is critical for everyone to know what they are good at and where they need some help. No one can be good at everything, so admitting a weakness has no relevance to whether you will be successful or not. In fact, by admitting and accepting your weaknesses you can proactively find alternative solutions to handle that area and you can focus on your strengths.

Something else to consider is your risk tolerance? Are you pretty cautious with your money and are looking for a lower rate of return for your business but a higher chance of success? Or, are you ready to take more risk for a higher rate of return? That is a personal decision and neither is right or wrong, it just depends on you.

It is important at this point to honestly determine how you are going to finance your new business. Are you going to finance your business from savings or from your current salary, or do you plan on borrowing money from a bank, friends or family members? Or maybe you are taking on a partner, giving them a percentage of the company in exchange for start-up capital.

How much money do you have to invest? I guarantee what you estimate you will need to start your business will be at least 25% short if not more. So, when determining how much money you need be sure to overestimate. If you are borrowing money from friends or family it is a good idea to have the agreement in writing in case there are any discrepancies in the future. It is much better to lay out the agreement in the beginning than to try to piece it together after there has been a misunderstanding and feelings are hurt.

The next step is to do some research. Take a look at the types of businesses that match your skills or talents. Take some time to research the market for these products or services. Is the market young or mature? Is it under or over developed? Are there changes that can be made to existing businesses to improve the market or service? Don’t be afraid to be creative, but do market tests before committing to something entirely new.

You can also look at prepackaged business or franchises. For example if you want to invest at least $1 or $2+ million, you could open a fast food restaurant and everything would be laid out for you. Of course you would have to find a location, have the building either built or fit out, hire employees, learn how to run the business per the franchise rules, etc.

If you decide to open a shop or restaurant on your own you will have the same issues as above, plus you will be completely on your own in regards to purchasing merchandise, marketing, policies and procedures, hiring employees, etc. This can be a very rewarding experience, but make sure you have the capital, a great idea, stamina, and business acumen to be successful.

If you are looking for something smaller, there are many opportunities in direct sales and multi-level marketing (also known as MLM or network marketing) that can generate a good income if you devote the time necessary. These are generally a small, home based business which you can run out of a bedroom or den in your house. Additionally, many of these opportunities are now internet based business opportunities so there are no meetings to go to or inventory to manage. This is nice because it cuts down drastically on your overhead costs and gives you flexibility on how you spend your time.

Unfortunately, these businesses have gotten a bad rap lately, not due to the businesses themselves, but because too many people were promising great income generation without having to lift a finger. Well, we all know that work is required to be successful in business. If you are dedicated and committed to building these opportunities then you will prosper.

Finally, be sure to consult with your attorney and accountant as you set up your new business. They will be able to make sure everything is set up correctly and you are off to a great start!

It seems like almost everyone I talk to has some “can’t miss” idea for a new business. Yet, I rarely see any of them actually following through on their idea. That used to puzzle me, until I started studying successful entrepreneurs versus “talkers.”

After spending several years observing all types of people, I came to the conclusion that there are four essential traits required for a person to be a successful entrepreneur. There is great satisfaction to being a successful business owner, but it is important to understand the personal traits that contribute to success.

Guts!

Some call it chutzpah, but to be successful as a business owner you have to be able to handle the ups and downs of running a business, especially a small business. It is inevitable that there will be troubles along with successes, especially in the beginning. The true entrepreneur is one who can stomach the bad times and contain the good times, keeping everything in balance. Someone who can keep their burning dream alive even during difficult times.

Flexibility

This is very important. Most successful business owners are very quick thinkers, and are able to change their plans on a dime if need be. There are times when a situation will arise where the best laid plans completely fall apart and the business owner will have to “wing it.” This skill is especially appreciated by customers and clients when things get dicey.

Another area where flexibility is important is when new products or services enter the market making existing products or services obsolete. The business owner must be able to anticipate and accommodate the changes in the market to keep the competitive edge. It is important to understand the difference between flexibility and the next essential trait, Focus.

Focus

This seems like a contradiction to number 2, yet it is important to understand the difference between the two. The successful owner has a single focus on the goal of creating and maintaining a profitable business. Ultimately, the overall focus of the business must remain relatively unchanged, even if underlying processes or products are changed. Continuity is important both to assure your customers or clients that the business is stable as well as your employees and vendors. The overall focus of a business can change, but the change should be well planned and orchestrated over a period of time to ensure everyone feels confident that they want to continue doing business with you.

Ability to see opportunity

How many times have you looked at a new service or product and asked yourself “why didn’t I think of that?” The successful entrepreneur can see what others can’t, which allows them to take advantage of new products or services early on. This gives them a competitive edge before others start jumping on the bandwagon of his/her success.

Another aspect of seeing opportunity occurs when a person identifies an improvement of an existing product or service. That person can then provide an existing and established product or service and set themselves apart by offering an improved version.

After a little self-assessment, you will have a good idea of whether you have the four elements required for success. If you are lacking in any of the areas don’t despair, you may be able to find a business partner with the trait(s) you are lacking. Combined, you could have the four traits covered leading you to business success.

To your success,

Swanie Brandt

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Ahhh, that illusive term, Success. What does success really mean? Does it mean the same thing to everyone? Of course not. Each of us is an individual, and because of that, each one of us has a different concept of what it means to be successful.

Hmmm, what determines how we interpret success? Well, it could be how we were raised or the things we enjoy. Maybe it’s what we learned in school or church. Whatever it may be, our interpretation of success is personal to us. No one else can tell us what success is in our mind.

Now let’s take that a step further and apply our interpretation of success to our profession . . . business success. I caught some of you on that, didn’t I? If you are like me, you immediately associate business success with success in general. But, others may look at a broader picture. They may look at how successful their family life is, or their hobbies, or their relationships. Maybe they base their success on popularity or how many widgets they have collected. You see, it doesn?t matter what we identify with when we think of success. As humans we all are driven to some extent to achieve it.

Back to our profession. This is probably what the majority of people think of because we put so much emphasis on our careers or our professions, how much money we make or who we know based on our job. In the United States there is a strong emphasis beginning in early childhood to be productive and to develop a good work habit. As we grow into adults, that translates into our career, job title, or profession.

Unfortunately, as we are being taught to have a good work ethic as children, we aren’t taught some of the fundamental elements of business success. Some people are lucky and come by it naturally, while others struggle continually making small advances but never reaching their full potential. Fortunately, there are many tools available for people who want to improve their existing place in the business world or move into an entirely new career. But, it takes a commitment and time to make that happen.

If you are struggling and not reaching the success you desire, it may not be your fault. But, YOU are the only one that can change your results. You can take responsibility to make the changes needed to reach your full potential and become the person you were meant to be.

To your success,

Swanie Brandt
Carmen Brandt Wolf